MINASE MASTER CRAFT J3 hero

PRE-SALE NOW OPEN · DELIVERY END OF AUGUST 2026

NEW · THE “J” COLLECTION

MASTER CRAFT J3

The most anticipated MINASE in years — six launch models, yours before the worldwide release.

Explore & Reserve

Shop by MINASE Collection

DIVIDO
MINASE Divido

DIVIDO

FIVE WINDOWS Mid
MINASE Five Windows Mid

FIVE WINDOWS Mid

HORIZON Mid
MINASE Horizon Mid

HORIZON Mid

JAPAN ART COLLECTION
MINASE Japan Art Collection

JAPAN ART COLLECTION

Luna Arch
MINASE Luna Arch

Luna Arch

SEVEN WINDOWS
MINASE Seven Windows

SEVEN WINDOWS

URUGA 31
MINASE Uruga 31

URUGA 31

URUGA 42
MINASE Uruga 42

URUGA 42

Private Showroom  ·  New York City

See It.
Touch It.
Try It On.

Every watch in our collection is available to examine in person at our 57th Street showroom. One-on-one, unhurried, by appointment.

Book Your Appointment

119 W 57th Street, Suite 1219  ·  New York, NY 10019

Minase Sallaz hand finishing

The Art of Sallaz Finishing

Every Minase watch undergoes painstaking hand-finishing known as Sallaz polishing—a technique that creates surfaces so perfectly flat and mirror-bright they seem to disappear into light. This level of finishing, traditionally reserved for Switzerland’s most prestigious maisons, is applied to every surface of every watch Minase produces.

Explore Minase

Made in Akita, Japan

Handcrafted with Uncompromising Precision

HIZ Movement

Minase’s proprietary in-house calibers are finished to the same exacting standard as the case—black-polished, anglaged, and beveled by hand.

Case in Case

A patented double-structure case isolates the movement from external shock and magnetic interference, achieving extraordinary accuracy and durability.

Monozukuri

Every component is produced, finished, and assembled in a single workshop in Akita Prefecture—a rare commitment to complete vertical integration.

Case in Case Construction

Minase engineers developed a patented double-case architecture where an inner case floats inside an outer shell, decoupled by micro-precision dampeners. The result is a watch that absorbs shock, resists magnetism, and protects the movement with engineering rarely seen outside aerospace.

Discover the Collection
Minase Case in Case exploded view
Minase craftsmen at work

Monozukuri—The Way of Making Things

In Japanese craft philosophy, Monozukuri is more than manufacturing—it is a devotion to mastery. At Minase, every watchmaker serves a multi-year apprenticeship before touching a finished piece. The result is a product imbued with intention at every step, from raw material to polished bezel.

Visit Our Showroom

The MORE Concept

MORE—Minase Original Research Engineering—is the philosophy that drives every design decision. It means more precision in every tolerance, more refinement in every finish, and more restraint in every line. The goal is never excess; it is the quiet confidence of perfection.

Shop Minase
Minase MORE Concept assembly

What Collectors Are Saying

★★★★★

“The finishing on my Divido is unlike anything I’ve seen outside of F.P. Journe. Every surface reflects differently—it’s like wearing a piece of sculpture.”

D. Ramirez — Verified Customer

★★★★★

“I’ve been collecting for 20 years. Minase is the best-kept secret in serious horology. The Case in Case system is genuinely innovative—not marketing speak.”

M. Thornton — Watch Collector

★★★★★

“Purchased the Horizon Mid through Tempus Takumi. The team was exceptional, and the watch arrived perfectly set and documented. This brand deserves far more attention.”

S. Watanabe — Verified Customer

Find My Location Icon
More » Less «
  • List
  • Map